Fiat has launched a new dealer programme will should help develop Fiat Group fleet sales. Small Medium sized Enterprises (SMEs) are a key focus for Fiat Group’s sales growth in the corporate sector during 2008 according to fleet and remarketing director Adam Pumfrey.
According to the Italian maker this focus across the new Fiat Fleet Specialist network combines with Fiat’s corporate sales team’s work with larger fleets and contract hire companies to increasingly educate drivers and fleet managers alike about Fiat’s low CO2 range of cars.
Adam Pumfrey, Fiat’s fleet and remarketing director said, “Our aim is to establish a group of dealers that will employ dedicated people to focus on developing relationships with fleets in their local area. Our regional corporate sales team will work with each dealer to help them identify fleet prospects and to convert these relationships into sales.
The Italian maker is now in the process of appointing 10 dealer fleet specialists in 2008 and hopes to eventually grow the network to around 15.
Each dealer will be set a local fleet sales target, employ a dedicated fleet sales resource and run dedicated corporate demonstrators within the dealership. Finance training will be provided to enable each fleet specialist to engage with companies about a wide range of finance options including contract hire and contract purchase.
While each Fleet Specialist will also offer a comprehensive aftersales service for fleets, which includes a collection and delivery service in their local area for company car drivers who need their car serviced.
Simon McBride