Nissan announces plan for LCV leadership
Not happy with having one of the best LCV ranges in the business, Nissan has announced that it is to launch 13 new LCVs to be launched during Nissan GT 2012 period.
Nissan president and CEO Carlos Ghosn announced that the light commercial vehicle (LCV) business will continue to be a breakthrough driver of growth during the Nissan GT 2012 mid term business plan.
Nissan has major goals, it wants to double the revenue generated by LCV sales in fiscal year 2012 compared to fiscal year 2007
Another aim is to achieve a top level of customer satisfaction performance in the global LCV market by 2012
Andy Palmer, Corporate Vice President of Nissan said: “Nissan has grown LCV sales to unprecedented records for the brand, and we aim to become a leading player in the global LCV market by 2012. To grow our business further we will continue focusing on the unmet needs of the LCV customers around the world, offering them products that are smart and reliable partners for their daily professional endeavours.”
Nissan has confirmed that its commitments were growing sales volumes by 40% to 434,000 units and doubling the COP to 8% by the end of fiscal year 2007. Both commitments were exceeded one year early and now the maker is looking to unveil new models to boost its LCV range.
Simon McBride
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