Top five stable markets named where dealers can beat the credit crunch
Five key markets where car and commercial vehicle demand is likely to stay relatively steady during the credit crunch have been named by Network Automotive.
The motor industry consultancy, which this month celebrates its 30th anniversary, says that these are sectors that dealers and manufacturers can target in order to minimise the effect of the economic downturn:
· Motability sales
· Public sector fleets
· Blue light fleets
· Driving school sales
· Diplomatic and tax free sales
Managing director Colin Bruder explained: “Dealers and manufacturers that have centred that efforts on retail sales are the ones that are really suffering the most at the moment because demand has fallen so much there.
“But there are sectors that offer continuing opportunities during poor economic conditions and, if success can be found there, can potentially bring ongoing sales because they are not so closely linked to the general economy.”
Bruder explained that sales in areas like Motability, the public sector, blue light fleets, driving schools, and diplomatic and tax free sales required some structured effort and market insight but usually brought returns.
He said: “Most manufacturers and dealers who make a genuine commitment to working in any of these areas enjoy results that make the initial investment required pale by comparison.
“However, a degree of insight and planning is needed, and we are talking to more and more parties at the moment that are interested in the kind of expertise and support that we can provide.”
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