Driveaway Continues its Success
HPI has reported that its insurance product Driveaway is continuing to go from strength to strength. Daihatsu and SsangYong are the latest major motor manufacturers to sign up to Driveaway.
So what is it?
The product allows dealers to offer comprehensive insurance to customers purchasing new and used vehicles for a seven-day period. Unlike similar product offerings, dealers act as “introducers” and therefore do not have to be FSA regulated to provide Driveaway.
Provided in partnership with Norwich Union, Driveaway can be organised the instant the purchase of a vehicle has been agreed. The customer simply rings the dedicated call centre to initiate cover. There is no paperwork or additional administration for dealers to worry about and a cover note is automatically despatched via email to the dealer allowing them to tax the vehicle. Daihatsu and SsangYong will now roll out Driveaway across their dealer networks.
Nigel Unwin, marketing director of SsangYong said, “Our entire Approved Network has begun to offer Driveaway to customers. The overriding benefit is that it removes sale obstacles, enabling dealers to quickly secure a sale and leave customers with the satisfaction that they can drive away as soon as the deal is signed.”
“Driveaway is a clean and smooth solution that totally removes inconvenience for our dealers and for our customers,” adds Roy Marshall, aftersales director at Daihatsu. “Our customers and dealers have really appreciated the ease at which tax and insurance issues are resolved – it gets the deal done to the benefit of everyone.”
That’s a sentiment echoed by Daniel Burgess, automotive director at HPI, “With times so tough, it is no surprise that Driveaway has been so successful. Any product that helps dealers close a deal is invaluable. Without having to worry about FSA regulations, the dealer can get on with the business of selling and customers can take advantage of extremely competitive insurance package where average premiums recently fell to their lowest level this year.”
Simon McBride
See also:
