Rapid growth continues for Autoquake.com
An increasing number of company car fleets are turning to Autoquake.com, a leading online direct-to-consumer remarketing company, as fleets look for innovative remarketing channels that yield higher returns.
Autoquake.com has seen a rapid expansion of its business in 2008. The company already remarkets cars for 26 fleets and has recently added a number of large leasing companies to its customer base. Eleven of the UK’s 20 largest leasing companies, including ALD Automotive and ING Car Lease, now remarket cars through Autoquake.
To serve its expanding fleet customer base, Autoquake.com has appointed two new account directors.
Richard Arnold joins as account director for the North. Previously Richard was head of national accounts (manufacturers) for Helphire and has extensive automotive account management experience with Auto Windscreens and National Tyres.
Steve Lidgey, previously with Volvo and Manheim, becomes account director for the South East and brings a wealth of experience on the used car market.
Andy Norman and Neil Campbell continue in their roles as account directors covering the South West and Midlands respectively.
Autoquake.com CEO, Garry Hobson said: “In 2007 we primarily worked with small- and medium-sized fleets. In 2008 we’ve signed up some of the UK’s largest leasing companies and next year it’s our goal to work with these fleets to handle the volume they are planning to put through us.
“After a tenfold increase in sales between 2007 and 2008, we’re expecting sales to triple through 2009. The addition of Richard and Steve to the account team is an important step towards building our additional capacity.”
Keith Allen, Managing Director of ALD Automotive, commented: “ALD has always used a wide range of channels to optimise remarketing performance. With the increasing importance of the internet, it makes a lot of sense to use an online resource to reach the end customer. Autoquake.com provides a seamless way to do so.”
Duncan Metcalfe, Head of Remarketing, ING Car Lease, added: “We have remarketed cars through Autoquake.com for 18 months now and are pleased with the performance. Consumers pay higher prices for cars than what is achieved in the trade and that ultimately results in better returns for us. ”
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