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‘Be There Sooner’ With Avis And British Airways New Global Deal

Avis and British Airways are making your journey as efficient and smooth as possible and making history in the process with the launch this month of a new exclusive five-year global partnership deal.  Avis car rental will now be extended to all British Airways customers worldwide under their ‘Be There Sooner ‘campaign and this partnership will benefit British Airways customers across the board, offering them a first class, seamless service throughout their travel experience.

‘’Avis are now the sole car rental provider for British Airways customers worldwide. The new partnership reflects our commitment to the airline and our belief in their brand values and synchronisation with our service levels. The aim is simple; to make the travel process easier and quicker for our customers,” says Julia Kemp, Director of Partnerships and Leisure, Avis Europe.

British Airways and Avis customers will benefit from a richer offer including :-

  • Unique cost saving year-round promotions
  • All customers can sign up to Avis Preferred which offers members a host of time saving benefits and 500 BA Miles for sign up.
  • Additional benefits for British Airways Executive Club members include:

Three BA Miles per £1 spent on car rental (minimum 500 miles per rental). This initiative is an industry first, as no other car rental company has ever offered miles per pound spent

There are many more additional benefits for British Airways Executive Club members and a number of ‘By Invitation’ bonus’ available such as 5,000 BA Miles when they rent a car with Avis for the first time.

Andrea Burchett, Director, Relationship Marketing and Insight, BA Miles said: “Avis has delivered a fantastic service to our Executive Club members since 1998. It was important to us that we extended this to all our customers worldwide and Avis had the capability, excellent service and the brand values to deliver that.  The partnership seemed a natural fit for us and we know the benefits to our customers will be enormous – based on just four vehicle rentals in a calendar year, you could boost your BA Miles balance by in excess of more than 10,000, which means you’ll get to your desired destination sooner.”

Avis and British Airways Executive Club have enjoyed a fruitful relationship for the last 11 years. A full list of ‘Be There Sooner’ benefits can be found at www.avisba.com

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Author: Amanda White, April 21, 2009
Filed under: Avis,Fleet Voice,General interest

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