Autoquake.com makes website available to fleets

Autoquake.com, the UK’s leading online direct to consumer remarketing company, today announced that it is offering its award-winning website and e-commerce platform as a white label affinity site to fleet and leasing companies.

The affinity website is a fully customisable version of the Autoquake.com website with the branding of the leasing company or fleet fully integrated into the Autoquake.com website framework. This gives the fleet or leasing company an opportunity to make their cars that come off-fleet available for sale to their employees and the employees of their customers.

A unique aspect to the Autoquake.com affinity offering is that cars offered for sale on the affinity website are at the same time marketed through Autoquake.com’s regular website and powered by its e-commerce platform. With 300,000 unique visitors per month to the Autoquake.com website and sophisticated e-commerce technology to drive transactions this ensures that the cars are sold within 20 days of being listed.

The affinity website has the same key features that have won the Autoquake.com website the accolades of AM Awards 2009 Best Dealer Website and a Top 10 Hitwise Website Award. They include 40 high resolution pictures per car, sophisticated transactional capabilities for reserving a car, applying online for finance or purchasing a warranty, and a 7 day money back guarantee backed by Autoquake.com.

Furthermore, Autoquake.com provides a comprehensive retail support package including a dedicated call centre, delivery service and after sale support. Crucially, Autoquake.com fully protects its fleet and leasing customers from the inevitable risks of retailing. Once the sale is complete Autoquake.com takes full legal responsibility for any post sale comebacks.

Autoquake.com tracks its consumer customer satisfaction rigorously and is dedicated to delivering an exceptional customer experience. The company is therefore uniquely placed to not only assure its fleet and leasing customers a seamless brand transition but also guarantee that the buyer’s engagement before, during and after the purchase will positively impact their perception of both company’s brands.

Says Autoquake.com CEO Garry Hobson: “Leasing companies and fleets have for a long time been looking to provide to their employees and customers the ability to purchase their cars that come off-fleet. However, because it requires a certain number of cars to be taken out of the traditional remarketing route and stored for a period of time, it has previously not been economical to do. With the Autoquake.com solution the cars offered on the affinity website are simultaneously offered for sale on the Autoquake.com website to ensure that they are sold quickly and prices achieved are maximised."

Adds Autoquake.com VP Supply & Logistics Andy Shields: “In this competitive period, it is vital that leasing companies can show that they can add optimal value to their customers. This is not just in the provision of the lease car, but in a wide range of employee benefits. The Autoquake.com affinity proposition not only gives companies the opportunity to offer ex-lease cars through a fully branded website, but is backed up with a comprehensive retail solution.”

Fleet and leasing companies can learn more about Autoquake.com’s offerings by visiting the company’s business section on www.autoquake.com/remarketing.

Author: Lee Sibbald, July 9, 2009
Filed under: Autoquake,Fleet news