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RiskMaster On Board With Major UK Brewer

Fleet Support Group (FSG), the largest independent vehicle management company in the UK, has been called on by Molson Coors Brewing Company (UK) Ltd, the UK’s second largest brewer, to ensure they reach maximum occupational road risk management compliance via the web-enabled RiskMaster programme.

Molson Coors 900 company car and cash allowance drivers are signing up to the Permits to Drive initiative this month alongside 200 other employees who claim business mileage reimbursement on a regular basis, with the brewer’s remaining 1,300 employees are being surveyed to determine whether they drive on business and, if so, whether they typically take to the wheel of their own car, a company vehicle or a hire vehicle.

It is the first time time a RiskMaster customer has undertaken a survey among all its employees to identify exactly who was likely to clock up even one mile on company business in the future.

FSG’s RiskMaster manager Daryl Cottle said: “Molson Coors’ decision to embark on a far-reaching communication strategy with staff and complete a driver survey has been excellent.

“We always stress to customers the importance of advance communication when introducing RiskMaster and to ensure that they enrol all business drivers on the system.”

Keith Abell, contracts manager at Molson Coors, said: “Occupational road risk management has been high on our agenda for many years. We have turned to RiskMaster to make our existing processes even more rigorous. We want to ensure that our duty of care towards our at-work drivers is covered across all eventualities.”

Molson Coors’ already a long-established client of Drive & Survive, an FSG partner company, has greatly strengthened its driver training and risk management policies by its adoption of the RiskMaster programme where drivers are granted a Permit to Drive following a DVLA licence check. An online driving ‘test’ is then used to profile drivers as ‘low’, ‘medium’ or ‘high’ risk with the assessment used as the basis for future on-the-road driver training.

Vehicle maintenance records, insurance details, MoT and VED records, and any data on crashes and motoring offences are also fed into the system so that an individual and comprehensive Driver Operating Life Report can be created and from which data can be continually assessed.

FSG chairman Geoffrey Bray said: “We are challenging all businesses to undertake a series of checks to make sure that they have comprehensive and auditable records that show they are managing drivers, vehicles and journeys in line with best practice.

“Molson Coors took up the challenge and recognised improvements to existing risk management processes could be made, which we are now helping to put into place.

“Evidence from our existing RiskMaster users suggests that Permit to Drive provides major safety benefits; financial savings; demonstrates social responsibility towards other road users; and a legally-recognised audit trail.

“Like all our RiskMaster clients, Molson Coors views driver safety not as a cost but as an investment. Legislation is increasingly impacting on at-work drivers so employers have a significant responsibility to manage them effectively.”

The accident rate at Molson Coors has gradually reduced in recent years and there have been no major incidents where the company’s duty of care regime had been called into question.

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Amanda White, August 8, 2009
Filed under: Fleet management software,Fleet news,Fleet Support Group

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