Parker’s and 118 118 announce partnership
Parker’s and 118 118 have joined forces to launch a co-branded SMS system that unites the communication channel of 118 118 with the pricing knowledge of Parker’s.
Parker’s already run a mobile service, where you can find out the value of a car by texting ‘PRICE’ to 80806 – together with the car’s licence plate and mileage details and then the user receives a full valuation for a franchised dealer, independent dealer, private (good condition), private (poor condition), and part exchange value. Now this service has been extended to 118 118, for any users who show an interest in car dealers or auction centres, or just want car pricing information.
Kieren Puffett, Parker’s Editor comments, “We’re always looking to offer new and innovative ways to provide Parker’s advice through different channels, and this new partnership enables users to access us whenever and wherever they want. It’s a great partnership for Parker’s, and the mobile valuation service will now reach a much wider audience thanks to 118 118.”
Parker’s and 118 118 are also planning to extend the offer to include answers to other car-related questions, for example “what are the service intervals on a Ford Focus?”
Neil Mansfield, Head of Text 118118 comments, “Parker’s is a byword for motorists seeking information and value. We believe 118 118 will help deliver this great service to even more motorists in a timely and accessible way. Increasingly, people are demanding the best data, so Parker’s unique service fits our vision for the rapid delivery of high accuracy knowledge.”
Parker’s was established 36 years ago with the aim of making car buying easy. Parker’s Car Price Guide is Britain’s biggest and best selling car price guide.
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