Hitachi Capital Boosts Sales Through Repairers Network
Hitachi Capital Commercial Vehicle Services is enabling its network of repairers to offer contract hire to their customers, which is financed by the leasing provider, thus providing Hitachi Capital with access to small commercial contracts and, in return, offers repairers a commission fee and ongoing maintenance contract.
Anita Damron’s appointment to Business Development Manager for Network Members to spearhead the programme is part of a sales team restructure being undertaken by Mike MacDougall, who was appointed Head of Commercial Sales in 2008.
“Like many others in the automotive sector, repairers are having a tough time of it at the moment,” said Mike MacDougall. “We see our network strategy as a means of helping them through the current economic times, and providing them with ongoing revenues over the coming years.
“Many smaller businesses may not have considered the potential benefits of contract hire as a means of replacing ageing commercial vehicles, and we believe Hitachi Capital can offer them a competitive proposition through a repairer that they already trust. They also get the benefit of the team based at our workshop in Trowbridge where we can make any necessary modifications to vehicles to make them fit for purpose.”
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