Guest Trucks becomes the third largest Iveco dealer in the UK
Guest Trucks has expanded its geographic territory to become the third largest Iveco dealer in the UK network.
The West Bromwich-based dealer, which operates additional Iveco franchised sites in Wolverhampton, Birmingham and Coventry, has taken over responsibility for all new commercial vehicle sales for Iveco from Telford-based Furrows Commercial Vehicles with immediate effect. This sees the company extend its area of responsibility to include Shropshire and Mid Wales.
“This expansion is part of a wider growth strategy for Guest Trucks to reinforce and build upon our longstanding relationship with Iveco,” says Rob Spittle, Managing Director of Guest Trucks, a division of the family owned and run Guest Motors Ltd which has been trading for over a century.
The growth of Guest Trucks’ territory forms part of Iveco’s current network redevelopment project which began in 2008. As the first part of Guest Trucks’ development of this enlarged territory, it will be appointing two new sales executives to cover the region. Further developments will be announced shortly.
Guest Trucks is one of 25 main Iveco distributors in the UK, supported by 44 satellites and a further 34 authorised repairers, providing comprehensive all-makes support across the UK. The Iveco network offers some of the longest opening hours in the industry, with 24/7 servicing available at many of its sites.
In addition to its Iveco franchise, Guest Motors has strong ties within the Fiat Group and has been an Alfa Romeo dealer in Solihull and Wolverhampton since 2003, whilst also holding the Fiat Professional franchise at its four established Guest Trucks locations since 2004. In August 2009 it opened its first Fiat Auto dealership in Wolverhampton.
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