Infiniti paint the town purple
Twenty years after Infiniti first took on America, the brand’s first-ever right-hand drive performance models made their UK debut in the country’s first Infiniti Centre, on the outskirts of Reading.
The new building, on the A33 between the M4 and Reading town centre, was declared open by its managing director, Paul Atkinson, in front of guests, VIPs and local dignitaries.
All five models were on display as guests were able to get to know the G range of Coupé, Saloon and Convertible as well as the the coupé-like EX and the SUV that thinks it’s a sports car, the FX.
Focus of attention for many was the FX50S which has a strong claim to be the sportiest, best-equipped and most advanced crossover that its money (£53,800) can buy. It has proven to be Infiniti’s most popular model in Europe.
Traditional Japanese crafts were in evidence, too. Apart from the Taiko drummers and purple light show (purple is the imperial colour of Japan as well as Infiniti’s trademark hue) guests were treated to a display of Japanese calligraphy known as Shodo. Every Infiniti model has its own Shodo brush stroke art.
London, Birmingham and Glasgow are next to turn purple, in 2010.
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