Trafficmaster Secures 5 Further Years With Honda
Trafficmaster, the leading supplier of intelligent driving services, is to extend its current contract with Honda in order to continue providing its Radio Data System Traffic Message Channel (RDS TMC) service to all satellite navigation systems factory fitted in Honda vehicles until 2014. Honda was the first major automotive manufacturer to take Trafficmaster’s RDS TMC service back in 2005.
The system works by using data gathered from its own network of roadside monitors sited across 8,000 miles of UK motorways and trunk roads, with this live traffic data and real road speeds continuously collated to provide drivers with the quickest, most efficient route for their journey.
Jonathan Allee, Product Planning, Honda Motor Europe said “Since our original partnership agreement with Trafficmaster in 2005, their RDS TMC service has proved to be an excellent addition to the Honda customer offer, in keeping with the high quality standards we demand for every aspect of our vehicles. That is why we have decided to extend the contract for a further five years, knowing that Trafficmaster’s commitment to ongoing technology innovation will ensure their service remains at the forefront of satellite navigation development.”
Trafficmaster’s Chief Executive, Tony Eales added: “We are delighted to have our contract with Honda extended for another five years – it is an excellent endorsement for us and the quality of the RDS TMC service that we are able to provide. We look forward to continuing to work successfully with Honda and all our other RDS TMC customers in this incredibly buoyant sector of the navigation systems market.”
For more information about Trafficmaster’s range of traffic products and services go to www.trafficmaster.co.uk
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