New BTCC sponsorship puts HiQ in pole position!
Leading fast fit retailer HiQ has put itself into pole position to overtake its automotive competitors after agreeing a high octane new sponsorship deal – a year ahead of schedule.
HiQ, which has been title sponsors of the British Touring Car Championship for the past two years, is now moving into the fast lane to sponsor a coveted area of Britain’s premier motor racing series.
As sister company Dunlop makes a return as title sponsors of the BTCC in a four year agreement, HiQ will now see its name in lights as the sponsors of the Teams’ Championship – also through to the end of 2013 at least.
The exciting development is a year ahead of schedule after HiQ’s association with the championship proved even more effective than anticipated in helping it re-profile its network across the UK.
Its four-year commitment to sponsoring the Teams’ Championship will now enable it to continue to build on those results.
The massively popular HiQ Champagne Moment awards will remain in place for fans to make the most of, while exclusive BTCC content will soon appear on the revamped HiQ website, along with giveaways and offers for motorists.
Group Managing Director Mark Brickhill commented: “We re-launched the HiQ network in 2008 with the signing of new franchise stores, a new impactful visual identity and a plan to set new standards of service in the fast-fit market. Our BTCC sponsorship has helped achieve these goals and the extension of our investment to include the HiQ Team Championship for four years will help drive our ambitions for the network in the tyre fitting and servicing market.”
BTCC Series Director Alan Gow said he was delighted that HiQ’s use of the championship had reaped such tremendous rewards and also welcomed back on board Dunlop’s famous black and yellow colours – for more than a hundred years associated with automotive and motor sporting success all over the world.
Gow said: “I’m absolutely delighted that we are able to continue our extremely close relationship with both Dunlop and HiQ for another four years – making it one of the most successful and enduring major sponsorships in the BTCC and, indeed, British motor sport.”
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