BMW appoints Synergy as London 2012 strategic sponsorship agency
Synergy has been appointed by BMW (UK) as its Strategic Sponsorship Agency Partner for the London 2012 Olympic Games and Paralympic Games. BMW selected Synergy after a competitive pitch, to advise on the strategy and activation of its London 2012 Tier One partnership, which was announced in November 2009.
As the official Automotive Partner of London 2012, BMW will supply over 4,000 vehicles to transport the ‘Games family’, including athletes, technical officials, the media and International Sports Federations. BMW is also a London 2012 Sustainability Partner, and will be providing a low emissions fleet to help enable the London 2012 Organising Committee (LOCOG) to deliver its objectives of a ‘low carbon’ and ‘healthy living’ Games.
Richard Hudson, Marketing Director for BMW (UK), said: “BMW is delighted to have Synergy on board. As a leader in their field they are well placed to help us activate our sponsorship to its full potential.”
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