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Mercedes-Benz: customer satisfaction and a cleaner automotive future

Mercedes-Benz has been recognised as being the best automotive manufacturer in the country for providing excellent customer service in the latest UKCSI survey published by the Institute of Customer Service.

No other automotive brand was considered to serve its customers as well as Mercedes-Benz following the results of the not-for-profit organisation’s latest survey, which is compiled every 6 months through an online questionnaire of 26,000 UK consumers.

In addition to winning the Automotive UK Customer Satisfaction Award outright, Mercedes-Benz was placed 15th best Company in the UK for customer satisfaction. Other companies that featured in the top 15 included John Lewis, Waitrose and Virgin Atlantic.

Consumers were asked to rate a company on a host of criteria, which spanned from its products, how it handled customer enquiries to its reputation and the value its services represent. Much emphasis was placed on a company’s employees with consumers commenting on every aspect from their appearance and helpfulness to their competence and friendliness.

Mike Belk, Managing Director Customer Services Group Mercedes-Benz UK, said:  “This award underlines our commitment to providing our customers with an unrivalled automotive retail experience and not only proves that we are class leaders in our sector, but also shows that we are one of the best companies in the UK for keeping customers satisfied.

“Our employees are continually working to raise the bar, both in the construction of pioneering vehicles and in the provision of exceptional service to our customers.  So I am particularly proud that this survey recognises the quality and performance of all our UK employees.”

An enlightening new exhibition on the green future of the motor car has been opened at Mercedes-Benz World, Weybridge, Surrey.

The special BlueEFFICIENCY display, at Britain’s largest automotive brand experience centre brings together the latest cutting-edge technology aimed at reducing and ultimately eliminating CO2 emissions.

For the first time Mercedes-Benz-World has brought to life this most recent stage in hydrogen powered fuel cell development with the B-Class F-Cell – the latest evolution of this technology that will for the first time be used around the world with customer trials in 2010. A special cutaway version of the car forms a key part of the new exhibition allowing a unique insight into this zero emission vehicle, which has already entered limited-series production. The F-Cell’s electric motor uses energy generated by a state-of-the-art fuel cell converted from hydrogen. The only emissions are pure water vapour.

Visitors can also enter a futuristic 360 degree interactive area. Inside, they can select from a series of display options and learn about a variety of new developments: BlueEFFICIENCY measures to reduce emissions and improve fuel efficiency; how hybrid vehicles are changing the automotive scene; the remarkable DIESOTTO engine that offers the power of a petrol engine with the economy of a diesel; the drive to use renewable raw materials and increase recycling; why new lithium-ion batteries are making electrically powered vehicles a force to be reckoned with; and how Mercedes-Benz is turning to bionics to show how nature continues to shape cars of the future.

The new exhibition also includes one of the very latest Mercedes-Benz BlueTEC engines featuring the cleanest diesel technology in the world. This special cutaway version features the internal workings of AdBlue technology, a development which reduces emissions by injecting a special fluid into the exhaust system.

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Author: Lee Sibbald, March 1, 2010
Filed under: Fleet news,Mercedes-Benz

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