East Midlands to benefit from £260,000 road safety funding
The East Midlands will develop new road safety campaigns which could become the model for campaigns across the country after Road Safety Minister Paul Clark announced an extra £260,000 of road safety funding.
The Road Safety Partnerships Grant scheme will fund campaigns on drink driving, speeding, mobile phone use and seatbelt wearing. The project will be run by Nottinghamshire County Council on behalf of a group of East Midlands authorities and aims to provide a model for the delivery and evaluation of road safety campaign materials which can then be used by other local councils.
Paul Clark said:
"Britain has the joint safest roads in the world and the number of people killed or seriously injured in road accidents has fallen by 40 per cent since the mid-1990s.
“But we cannot be complacent and if we are to continue to reduce the number of collisions then we need to find new ways to tackle the road safety problems we face.
"The extra funding I am announcing today will allow councils in the East Midlands to develop vital road safety campaigns as well as assessing their effectiveness in increasing awareness. The experience gained from this project will be shared among all local authorities and other agencies to help make our roads safer for everyone."
The local Road Safety Partnership Grant scheme is in addition to the £110m given to local authorities each year to spend on road safety and local transport capital funding support of about £1.3bn per year.
Funding of £38,000 was also today awarded to the Child Accident Prevention Trust (CAPT) to support child safety week, £41,000 is available for Brake related to road safety week and £32,000 is given to Road Safety Great Britain to develop a comprehensive Road Safety Knowledge Centre.
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