IAM and Citroen team up with Arsenal FC
IAM Drive & Survive have teamed up with Citroën UK to deliver a new advanced driver training programme that will be used to teach Arsenal Football Club’s young reserve team players to corner safely with style.
Statistics show that 1 in 5 young drivers will have an accident in the first year of driving, particularly 17 -24 year old males. As official car supplier to Arsenal Football Club Citroën has introduced the programme with IAM Drive & Survive called “How To Take Corners Properly.”
Citroën joined forces with Neil Banfield, Arsenal’s Reserve Team Coach,and IAM Drive & Survive experts to develop the programme “The players will spend a vast amount of time preparing for training and matches and by working with Citroën and IAM Drive & Survive we wanted to ensure that they make similar preparations when they get behind the wheel of a car,” explained Banfield.
“Spatial awareness is as crucial on the field of play as it is on the road and we have looked to transfer these skills to help their driving safety.”
Reserve team players including Craig Eastmond, Emmanuel Frimpong, and Wojciech Szczesny completed an IAM Drive & Survive online risk assessment, e-learning course, attended a driver awareness seminar and took part in on the road driver training in brand new Citroën DS3s for some on-road coaching with qualified IAM Drive & Survive trainers.
Arsène Wenger comments: “As a club we invest a lot of time in to the education of our players. We can help shape these young players’ careers, and continuing their development off the pitch is equally important to us. We’re grateful for the time Citroën have spent getting behind this project and know the players will benefit.”
Simon Best, IAM Chief Executive said: “I must congratulate Arsenal Football Club for their proactive approach in equipping their players with advanced driving skills. It shows a serious commitment and duty of care to these young players. I’d urge the corporate world to follow this great example of ensuring the road safety of all staff in their care. The on road risks to young male drivers in the UK are stark and concerning and should not be taken lightly. IAM Drive & Survive are committed to keeping all those driving for or to work safe.”
Banfield said: “While it is our job to best prepare the players for the football pitch it is also of paramount importance to develop skills off the field. As part of the players’ education here as scholars they will learn a variety of life skills but this is the first time we have educated them to the rules of the road and we hope to integrate this into the programme on a regular basis.”
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