Euro NCAP announce reward system for new and emerging safety technologies
Recent technological advancements have considerably broadened the automotive safety landscape. Features like Lane Departure Warning, Blind Spot Monitoring, Attention Assist, Autonomous Braking and Emergency Call are increasingly offered as options by car makers on their newest models. However, with so many technologies entering the market, and with no independent advice on the safety benefit they offer, many consumers are left feeling confused.
Euro NCAP Advanced aims to provide car buyers with clear guidance about the safety benefits which these new technologies offer them and their families. The new reward system, complementing Euro NCAP’s existing star rating scheme, will recognize and reward manufacturers who promote those new safety technologies which have a scientifically proven safety benefit. By rewarding technologies which may currently be fitted only on luxury models or as options, Euro NCAP will provide an incentive to manufacturers to accelerate the standard fitment of important safety equipment across their entire model ranges, bringing safety benefits to all.
“With these rewards Euro NCAP will add a new dimension to its mission. From now on consumers will be able to learn more about the benefits of advanced safety systems in their car and consult Euro NCAP for advice before deciding on purchase. Collectively we can make another step forward in effectively reducing traffic fatalities and injuries on European roads,” commented Dr Michiel van Ratingen, Secretary General of Euro NCAP.
At the upcoming Paris Motor Show in October 2010, the association will reward the first set of manufacturers for their efforts in their development of new advanced safety features.
For more information, visit http://www.euroncap.com/rewards.aspx
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