Global success for Renault’s Dacia
Adopting a fresh approach to cars and LCVs has gained worldwide success for the Renault Group’s Dacia brand.
By ensuring customers receive the essentials at an attractive price, the Renault Group say their Dacia label has earned its place as a mainstream player in today’s global market.
Last year saw a 11% rise in sales worldwide, shifting 348,279 vehicles in 2010 and achieved a market share of 1.6 per cent in Europe.
Dacia was also the sixth best-selling brand in France, making it the country’s fourth best-selling passenger car brand.
The increasing popularity of Dacia has been attributed to the brand’s ever-increasing range of products. These include Sandero, 155,000 of which were sold last year, and Duster, which has seen secured order in excess of more than 100,000 since its launch one year ago.
Before 2013, the Sandero, Logan and Logan MCV models will all be renewed while the range will be further extended with the introduction of a new family model and a small van in 2012.
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