Isuzu sales pick-up where 2010 left off
Isuzu’s 2011 has kicked off with a bang as sales outperform previous years.
The Rodeo model enjoyed an increase in sales of 111% at the end of February compared with the same time last year.
Isuzu say their sales momentum has continued into 2011 from last year, when the company reported an increase in sales of 104% over 2009.
Garnering a reputation for reliability and longevity, the Rodeo models have been notably attractive with the 2.5 litre diesel Rodeo Denver and Rodeo Denver Max models selling particularly well.
Isuzu’s Marketing Director Kenyon Neads said: “Word is spreading fast of the Rodeo’s product virtues such as its long term reliability and sheer can-do attitude.
“As a brand that specialises in pick-ups alone, understanding the specific requirements of the commercial market customer are key to our success and part of the Isuzu Brand DNA. We hope to sustain the momentum through 2011 and into 2012, when we plan to launch a new model to the range.”
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