Residual values blossom for Saab’s 9-3
A rise in consumer confidence has led to a healthy increase in the residual values of Saab’s best selling models.
The 9-3, has seen its residual value jump by over £1,000 in the last ten months, industry analysts CAP have reported.
Jeff Knight, CAP’s Monitor Editor, said: “The rise in forecast values for the Saab 9-3 over the last ten months has been driven by an increased confidence in the brand; allied to an improved product content creating a better future used car.”
“These rising residual values show that Saab is moving swiftly in the right direction,” beamed Paul Adler, Saab GB’s General Manager of Corporate Sales.
“This significant trend is due to a number of factors: greater confidence in the brand, improved specifications offering greater value, and a competitive advantage in terms of CO2 emissions for our best-selling models.”
The 9-3 emits just 119 g/km of CO2 in combination with the 180 hp variant. The Saloon and SportWagon models also fall within the lowest diesel benefit-in-kind taxation band (13%) for company car drivers.
The latest nugget of good news for Saab comes after the company reported a prosperous first quarter earlier this week with sales up 73% on the same period in 2010 [full story].
Saab also appointed Michael Cutts recently as Corporate Sales Manager for the North. He will be contacting user chooser fleets with the objective of placing Saab products on their choice lists and develop relationships with the independent contract hire and leasing industry.
“With more new products to come later this year, such as 9-5 SportWagon and 9-4X crossover, Saab is in good shape to continue its renaissance,” concluded Mr Adler.
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