BIBA welcomes uninsured driver ad campaign
A new TV campaign to raise awareness of the government’s crackdown on uninsured drivers, has been welcomed by The British Insurance Brokers’ Association (BIBA). The campaign will advertise that it is an offence to keep an uninsured vehicle, rather than just to drive when uninsured, from June 20th.
Graeme Trudgill, BIBA Head of Corporate Affairs, said: “The enforcement of the new law is a bold move to tackle uninsured driving and will make the roads safer. The TV campaign is a welcome Insurance industry initiative that will help raise awareness of the new law.
“BIBA is delighted to have been involved in the biggest change to motor insurance law since the second world war, so today is a big step forward for the industry and for road safety.”
Motorists looking for insurance, specifically those struggling to find insurance, can call the BIBA Find a Broker helpline on 0870 950 1790 to find a specialist insurance broker or BIBA’s Find a Broker website at www.biba.org.uk.
Both consumer and broker guides on Continuous Insurance Enforcement are available on the BIBA website.
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