Kia appoint Dealer Development Director
Simon Hetherington has been named as Dealer Development Director for Kia Motors UK.
He will take up the newly created position at the start of next month, moving up from his current role of Marketing Director.
Mr Hetherington [pictured] will be responsible for leading the new Dealer Development Department which aims to strengthen the dealer network’s customer experience focus, the business development of existing and new dealers and the provision of support and services to support dealership profitability.
“I have had the chance to work with a great team here at Kia,” Simon commented.
“Having seen the efforts of our Dealer Commercial, Academy and Franchising teams at close quarters over the last four years, I am convinced we can help our dealers deliver unrivalled services to our customers and at the same time develop even greater profitability for their businesses.”
The newly formed team will also spur on Kia’s growth in recent times as well as roll out the company’s new corporate identity.
Michael Cole, MD of Kia Motors UK, added: “Simon has done a huge job leading the brand’s market profile over the past four years and I am confident that he will bring all of that experience to bear in helping to enhance the capabilities of our dealer partners.
“If we are to hit our goals over the next few years, we have to deliver an outstanding customer experience – to match our seven year warranty, vehicle design and quality standards.”
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