Mazda boasts superior lead times
The guys at 
Mazda believe their slender lead times can give them the competitive edge over fellow manufacturers.
With an average wait of between 10-14 weeks, the lack of new fleet vehicles may prove costly as decision makers are forced into hiring vehicles to meet demand.
However, Mazda claims to be able to fulfil customer orders within two weeks, avoiding the delays suffered by its competitors.
Steve Jelliss, Mazda’s Fleet and Remarketing Director, said: “We have good availability on all mainstream models.
“However, our diesel models are particularly popular with fleets and company car drivers for a number of reasons but notably a combination of strong whole life costs, high specification, competitive list price and low CO2 emissions figure which deliver financial benefits to managers and wallet-friendly benefit-in-kind tax bills to drivers, whilst also delivering a fun-to-drive experience.”
The Japanese manufacturer shapes its forecasts by combining market knowledge and order specification history to predict the models they reckon will be the most popular with fleets.
Competition
Jelliss expects to shift 500 units of the fleet-centric Mazda6 ‘Business Line’ before the end of 2011.
He added: “The model attracted significant interest from fleet decision-makers attending the event and our corporate sales team is busy following up leads which we fully expect to materialise into orders.”
With a £18,300 OTR asking price, the 2.2L diesel emits 138g/km of CO2 and places in the 20% benefit-in-kind tax bracket for 2011/12.
Jelliss said: “With immediate availability and an anticipated monthly contract hire rate lower than significant rival models, the Mazda6 ‘Business Line’ will be well positioned versus its competition, including the premium badge cars.
“Given its tax rating, specification levels and the fact that there are long waiting lists for many alternatives from other manufacturers we are anticipating strong demand for the car.”
He concluded: “All of these factors put Mazda in a strong position to meet fleet and company car driver expectations and sustain and grow corporate sales across the UK.”
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