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Hitachi gets a piece of the Ginsters pie

Hitachi Capital Commercial Vehicle Services will help reduce the cost of running Ginsters’ van fleet after completing a four year deal with the pastry giants.

The pie makers were keen to get a grip on damage control regarding their 171 vans and tighten maintenance costs and considered Hitachi Capital’s plan to be the most effective.

The fleet management specialists will handle all areas of the van delivery fleet including servicing, licence renewal, driver checks, vehicle maintenance and reporting.

Gary Bound, a buyer at Ginsters, went further into the company’s decision. He said: “Hitachi Capital Commercial Vehicle Services presented a package to Ginsters that highlighted certain areas within the fleet where costs could be reduced in the long-term.

“Hitachi Capital offered us a solution with more control and visibility of overall spend which would help us manage costs for long-term financial gain.

“This will be important to the future of the business as we are looking to expand our fleet organically, as business allows.”

Forecourt favourites

Jon Lawes, Divisional MD of Hitachi Capital Commercial Vehicle Services, believes they are well placed to look after the pie guys.

“Our expertise in the food retail sector means that we are well equipped to meet Ginsters requirements,” he beamed.

“Our overall goal is to drive down whole life costs by adding value and improving efficiency across the fleet.

“We are working closely with Ginsters’ current provider to ensure that the transition period is smooth and to reduce any impact on the fleet.”

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John Simpson, September 2, 2011
Filed under: Fleet news,Hitachi Capital

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