Zenith drop the ‘Provecta’
Independent leasing and fleet management firm Zenith Provecta has announced the business will be known from here on as simply ‘Zenith’.
The slightly awkward name was forged following a merger when Zenith Vehicle Contracts bought out Provecta Car Plan three years ago.
Zenith CEO Tim Buchan said the name change was the next step in the company’s natural development.
“We are in an exciting time in our company’s progression and we felt that the time was right to move forward with the Zenith brand,” explained Tim.
“Our new strapline “Intelligent Vehicle Solutions” has been chosen as this best describes who we are, what we do today and how the company will look in the future. We will continue doing what we do best, delivering high quality, innovative vehicle based products and services, as we become a truly “End to End” provider.”
Zenith handles in excess of 32,000 passenger and light commercial vehicles.
“We combine professionalism with a personable and adaptable approach in everything that we do and we have some truly fantastic developments lined up, several of which are due to be launched in the next few months,” concluded Mr Buchan.
In all honesty, the company was often referred to as ‘Zenith’ around the FleetDirectory office anyway, but at least we won’t feel lazy now it’s been made official.
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