SEAT supports Tyre Safety Month
SEAT has getting behind October’s Tyre Safety Month in a bid make motorists more aware of the advantage of winter tyres.
The Spanish manufacturer is supporting the campaign – led by TyreSafe – with a demonstration video showing how fitting winter tyres during the colder months can shorten stopping times and improve steering. It’s a little similar to the quick film TyreSafe published earlier this week [link].
“The value of winter tyres really cannot be overestimated,” said Nigel Griggs, Head of Aftersales at SEAT UK.
“Research from one tyre manufacturer suggests drivers may be as much as six times more likely to have an accident in the winter than the summer, so waiting for the first snowfall before making the switch could be a major false economy.”
Nigel urged car owners to act now: “SEAT dealers are fully prepared to help owners choose not only exactly the right winter tyre for their vehicle but also to handle the fitting process and even suggest transport options for their summer tyres.”
In comparison to a car with winter tyres, a car fitted with regular tyres can travel four meters more to complete an emergency stop.
Stuart Jackson, chairman of TyreSafe, said: “For any driver concerned about their safety on the road during the winter, our advice is simple: winter weather tyres are the safest option.
“Take a look at the SEAT demonstration movie and then you can make an informed choice about whether to fit them or not, but I’m sure most will agree that the results are very convincing – and the potential outcome is frightening.”
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