By John Simpson 26 September 2011
AA Drivetech believes it has played a positive role in dragging fatalities on British roads down to a record low.
The AA’s commercial driver training arm lays on hundreds of training sessions through the year for thousands of at-work drivers.
AA Drivetech also conducts workshops for motorists who opt for training instead of receiving three penalty points.
Research carried out by the training body suggests that more than 4 in 10 drivers (42%) who attended police speed awareness courses were either at work at the time of the offence or on their workplace commute.
Jim Kirkwood, AA DriveTech MD, reckons that education is the most direct influence upon driver behaviour.
He comments:“Whether it’s getting a sceptical company employee to consider a fresh approach to a particular driving scenario or winning over a disgruntled motorist caught speeding, we pride ourselves on never talking down to people.
“It’s all about understanding their particular circumstances, empathising and then offering advice in a way that wins acceptance.
“Our unique style of delivery appears to have been pretty successful at getting drivers to consider the implications of their actions out on road. Education is wasted unless it’s enduring.”
It was revealed earlier this year that the annual number of people killed on British roads dipped below the 2,000 point for the first time [link to full story].
1,857 lives were lost as a result of road accidents last year, according to figures released by the Department for Transport in June – a 16% drop on 2009’s figure.
Categories: Fleet news , AA
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