Automotive brands perform well in global lists
The Aston Martin and Toyota brands have enjoyed prestigious nods of approval.
The luxury British manufacturer was named the world’s coolest brand for the fifth time in six years, fending off the likes of Apple, Rolex, Ferrari, and Google.
Stephen Cheliotis, Chairman of the CoolBrands Council – the body behind the poll, labelled Aston Martin as “the coolest of the cool”.
He commented: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road.”
Ferrari was deemed the second coolest automotive brand, securing a respectable eighth despite only just sneaking into Interbrand’s top 100 global brands, a list which was bossed, automotive-wise, by Toyota.
The Japanese brand was the highest ranking car manufacturer at 11th, one place ahead of Mercedes-Benz. BMW and Honda weren’t far behind, appearing at 15th and 19th respectively in a list that was decided by brand value and topped by Coca-Cola. Volkswagen and Ford also managed top 50 positions.
Interbrand commended Toyota for “adapting to a new reality”, namely by how it handled the safety and quality recalls of 2010 and its reaction in the aftermath of Japan’s earthqauke and tsunami disaster towards the start of the year.
A spokesperson for Interbrand said: “Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts.”
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