Late last month Hyundai officially took over one of the most iconic advertising spaces in the world, when its newly updated LED billboard went live in Piccadilly Circus.
The 116 square metre space in the heart of London, which had previously been held by Sanyo since 1978, is estimated to be seen by over 56 million people every year including visitors to London from across the globe.
Hyundai have released a video to mark the ocassion, entitled Hyundai Light Up Piccadilly Circus, which can be viewed below.
