Skoda rips up the record book in 2011
Skoda achieved unprecedented success in the UK last year in pretty much every way imaginable.
Aside from smashing its previous annual sales total of 41,240 with a month to spare, the brand went on to shift 45,061 by the close of 2011.
If passing the 45k mark wasn’t enough, Skoda sold more of every model in 2011 than any year previous.
Skoda also enjoyed increased dominance in the fleet market with its piece of the fleet pie now standing at 2.2%, the first time Skoda’s share of the fleet sector exceeded 2%. 21,899 of the 45k Skoda registrations went to fleets in 2011, 30% more than the year before (16,763).
Robert Hazelwood, Skoda UK Brand Director, said 2011 had undoubtedly been a year of highs: “Our sales success is testament to the hard work of everyone involved in the brand and they deserve a huge thank you.
“Customers recognise Skoda as a brand that delivers great quality cars at outstanding value for money, delivered and serviced by a fantastic retailer network.”
Mr Hazelwood expects 2012 to deliver more good times with the launch of the Citigo city car: “The next 12 months will be equally impressive for Skoda as we launch two new products that will allow us to compete in new market segments.”
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