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Leasedrive keep tobacco deal alight

The Group will continue to deliver contract hire and fleet management services for British American Tobacco (BAT) – the world’s second largest quoted tobacco group – until 2015.

It is the second time Leasedrive has successfully renewed the BAT contract since acquiring it 2004. BAT’s fleet currently boasts around 350 vehicles.

Roddy Graham, Commercial Director for the Leasedrive Group, commented: “We are delighted to have retained the BAT business.

“Of the BAT fleet, 48% of vehicles are under contract hire and 52% owned by BAT but managed by us.

“BAT operates a user-chooser fleet policy to maximise the attractiveness of the employee benefit and, in support, we also provide online driver licence checking, accident management and vehicle rental services.”

Best available

Leasedrive has provided a quality service to BAT’s company car drivers, said Viv Windrum, BAT’s UK Fleet Manager.

She added: “This underlines the importance and perceived value of the company car as part of an employee’s total reward package – after all, it’s one of the most valuable, high profile and emotive employee benefits.

“Following an extensive review process, we were happy to renew knowing that we would continue to receive the highest quality service with further added value in the future.

“Leasedrive continually improves the products and services it offers to us to make the employee driver experience the best available.”

As the world’s second largest quoted tobacco group with 200 brands in its portfolio, BAT produces the cigarette chosen by one in eight of the world’s smokers.

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John Simpson, January 30, 2012
Filed under: Fleet news,Leasedrive Velo

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