By John Simpson 14 February 2012
Nissan has attributed its status as the UK’s biggest selling LCV manufacturer to a flourishing fleet sector.
The Japanese brand saw LCV sales leap by 174% in 2011 in comparison to 2010’s performance, landing Nissan with a 4.2% share of the LCV market, up from 2.8% in 2010.
Retail buyers and small businesses may have sparked the most significant growth, picking up 4,267 LCVs over the year (201% more than in 2010) but fleets snapped up more LCVs overall, 6,587 in total and a 159% increase over 2010.
Francis Bleasdale [pictured], Nissan Motor GB’s LCV Sales and Marketing Director, said: “A great hunger and performance from our dealer network, in particular our 57 business centre dealers, some excellent retail finance offers and a renewed interest in the Nissan LCV range from the fleet sector can all take credit for this excellent sales growth.
“This was achieved despite only launching the NV400 range at the end of 2011. The full impact of this exciting addition to the range will be more evident during 2012.”
Mr Bleasdale suspects that businesses could lead demand over the coming 12 months.
“There are signs that fleets in particular are starting to replace their LCVs after extending replacement cycles during 2009 and 2010 which should help fuel sales,” he added.
“Our dealer network is also reporting a strong demand for used Nissan LCVs.”