By Faye Sunderland 01 May 2012
Matthew Dale has been appointed to the post of new national LCV sales manager at Nissan, as the firm focuses on building its LCV sales and market share in the UK. He joins the Nissan from Lombard, where he was responsible for building the light commercial fleet from 500 to 23,000 vehicles in just 10 ten years of working for the firm, attracting clients such as BSkyB, British Gas and the AA.
Dale now plans to put his passion for light commercials into building relationships and raising awareness within fleets of Nissan’s product offerings.
Says Dale: “We are looking to become a serious player in the UK fleet market and we have already made great inroads in building an infrastructure to achieve this goal.
“The next stage is to further build and support the LCV dealer network, refine and improve our aftersales proposition and develop our bodybuilder and converter programme following the launch of the NV400 chassis cab range at the CV show,” he added.
Nissan has one of the most extensive light commercial ranges in the UK and Dale believes it is already surprising a few people.
“We are building strength and reliability at every fleet touch point that matches that of our product range,” he added.
Nissan reported a 74 per cent increase in light commercial vehicle (LCV) sales in 2011 compared with 2010, making it the UK’s best performing LCV manufacturer brand. It sold 10,854 commercial vehicles, which equates to a 4.2 per cent share of the total LCV market, and achieved 6,223 sales and a 2.8 per cent market share in 2010.