Volkswagen gains market share in shrunken van market

By Faye Sunderland 24 July 2012

Volkswagen is bucking the trend in commercial vehicle sales, reporting an increase in its market share in its June figures.

Despite the overall van market falling  10 per cent in June, Volkswagen achieved almost identical sales number as the same month of the previous year and actually increase its market share from 11.4 to 12.6 per cent.

Volkswagen's Transporter model is leading commercial vehicles sales for the brand

“We have Transporter, Crafter and Amarok customers to thank for our success,” said Alex Smith, Director of Volkswagen Commercial Vehicles. “In addition, low running costs, strong residual values and affordable finance offers continue to make Volkswagen vans a wiser and more desirable investment.”

The Transporter remained the manufacturer’s most popular model, increasing its sales during the second quarter of 2012, while the new Crafter, launched just last summer, has seen a rise in its fortunes, with sales up almost 30 per cent this year. To meet rising demand, the manufacturer is also increasing availability of the Amarok with production now available from Germany.

Sales volumes are also being bolstered by strong finance deals too, with the new Caddy, Transporter or Crafter vans available from £199, £239 or £309 a month (plus VAT and initial payment) respectively.


Categories: Volkswagen

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