By John Simpson 09 August 2012
Mercedes-Benz doesn’t buy into tarring all young drivers with the same brush and will attempt to wipe away some of the dirt flung at their motoring manners recently.
The brand’s Driving Academy is on the hunt for Britain’s Best Young Driver with some top prizes on offer for the cream of the crop that complete a series of car challenges.
Entrants don’t need a full or provisional licence or even any previous driving experience to take part. The only requirements are that they are over the age of 16 and taller than 1.5 metres.
Some of the prizes up for grabs include a full course of driving lessons, the chance to test drive new cars, be invited to exclusive events and experience stylish hospitality including the renowned Formula 1 British Grand Prix.
Successful challenge finalists can go on to become young VIPs for the Mercedes-Benz Driving Academy, experience star-studded VIP treatment and meet famous celebrities.
Participants will be guided by a skilled and expert Driving Coach to develop their driving accuracy, precision, judgement, concentration and steering in a safe and controlled environment at Surrey’s Mercedes-Benz World or the Mercedes-Benz Driving Experience Centre at Silverstone Circuit in Northamptonshire.
“Britain’s Best Young Driver is designed to be a positive driving force that puts young drivers in control,” explained Robert East, National Operations & Development Manager at Mercedes-Benz Driving Academy.
“Whether it’s their first time behind the wheel or not, this is a rewarding experience with fabulous prizes to be won that also raises important awareness for road safety among this vulnerable age group.
“We’re looking forward to finding our winners over the next few months as we continue our commitment to giving valuable driving skills to everyone in a way that they can relate to and experience.”
Sessions are £45 for 30 minutes or £80 for 60 minutes regardless of motoring experience. The closing date for entrants is November 4, 2012.