By Faye Sunderland 17 August 2012
Ford’s lead of the UK fleet market is growing as the firm witness its market share rise to 15.9 per cent for the year to date (end July), up from 15.4 per cent in the same period of 2011.
In total, 62 per cent of Ford’s total vehicle sales are now fleet sales, accounting for some 95,752 cars and 32,654 vans. Its fuel efficient, Dagenham built 1.6 litre TDCi is the UK’s most popular engine choice and accounts for 25 per cent of Ford fleet car sales for the year to date.
The Ford C-MAX has seen the largest growth in Ford’s fleet car sales with a 22 per cent increase for the year to date, compared with 2011. The Galaxy model is close behind with a 20 per cent rise. Further fleet sales increases have been recorded by the Fiesta, Focus and Mondeo with sales up seven per cent, three per cent and three per cent, respectively, for the year to date, compared with 2011. The new Ford B-MAX is now on sale and is expected to record over 6,000 fleet sales in its first full year.
Kevin Griffin, Ford of Britain fleet director, said: “Ford sells its vehicles across all sectors of the UK fleet markets and I am delighted that the company has seen an increase in total fleet sales, in 2012. The combination of Ford’s best-ever vehicle range, latest fuel-efficient diesel and EcoBoost petrol engines, improving residual values and the power of the UK’s largest dealer network has seen Ford’s fleet business go from strength-to-strength.
“We are seeing growing interest around the 1.0-litre EcoBoost petrol engine, with 40 per cent of Ford Focus 1.0-litre EcoBoost sales going to fleet buyers, despite the fleet market being diesel-led,” he continued.
Ford also continues to lead in the UK commercial vehicle fleet market with a 26.7 per cent share, 13 percentage points ahead of its closest competitor. The Ford Transit tops UK commercial vehicle fleet sales with 27,006 registrations for the year to date and it remains Ford’s third best-selling vehicle in Britain.