By Faye Sunderland 17 August 2012
Peugeot’s anticipated new 208 appears to be off to a flying start with over 7,500 orders already on the books since going on sale in June.
Smaller and lighter than the 207 it replaces, the new 208 nonetheless promises to be more spacious on the inside, with improved rear leg room and more boot space. Expected to appeal to private customers, more than fleets, the new 208 is still an important fresh start for the brand and expected to be a key driver of sales for the carmaker.
The initial success of the new 208 can at least partly be attributed to the model’s recent accolades which includes ‘Best Supermini’ at the Auto Express Awards. A high-profile marketing campaign ‘Let your Body Drive’ is also helping to spark interest in the new model.
Featuring a more streamlined design for a more aerodynamic shape, the new 208 boasts strong fuel economy. A wide choice of petrol and diesel engines are available with emissions of just 87g/km CO2 while petrol engines are all below 99g/km CO2. Starting from £9,995, the 208 is available in five trim levels; Access, Access+, Active, Allure and Feline – plus an exciting ‘Ice Velvet’ Limited Edition.
Offers from Peugeot on the 208 in September include the popular Just Add Fuel® scheme, available to new car buyers from 21 years of age, with three years' fixed price insurance, servicing, warranty, road tax and roadside assistance. ‘Just Add Fuel'® means a 208 3dr Access 1.0-litre VTi is available for as little as £208 per month.
Morgan Lecoupeur, Marketing Director at Peugeot UK, said: "There has been an incredible and positive response to the new 208, illustrated by the initial 7,500 orders. It really has been a tremendous start for the car, as it was also named ‘Best Supermini' at the Auto Express Awards during the first week of launch. The 208 also obtained five stars from Euro NCAP, certifying its safety credentials, and was the first car in its segment to achieve this following the introduction of more demanding review criteria."