Experience America’s Midwest and retrace the steps of Depp’s John Dillinger in his latest film Public Enemies

To celebrate the UK release of Johnny Depp’s new film, Public Enemies, the largest car rental provider for international travellers to North America, Alamo Rent A Car, recommends the best Midwest driving routes on which Depp fans can trace their idol’s footsteps as legendary outlaw, John Dillinger.

Public Enemies, released in the UK on 3rd July, is filmed in several cities across the Midwestern states. These beautiful rural areas were specifically chosen for their isolation by Chicago-based gangsters like Capone and Dillinger in the 1930s.

Now the region is chosen by couples for romantic breaks and by families for the multitude of activities and outdoor adventures best enjoyed in the autumn.  Best known for its lakes, the region also boasts stunning mountain ranges, city culture, extensive shopping opportunities, national parks, zoos, wineries and the legendary Route 66.

“Renting a car is the perfect way to take best advantage of everything the Midwest has to offer”, explains Phil Eaton, Vice President at Alamo Rent A Car.

“It allows the freedom to explore at your own pace and to your own schedule.  I hope that the release of Public Enemies will give a well deserved boost to this region of the US that tends to get overlooked by British tourists.”

Alamo’s Driving Routes in the Midwest

   1. Darlington
   2. Columbus
   3. Beaver Dam
   4. Madison
   5. Lakes Delton
   6. Milwaukee
   7. Racine
   8. Oshkosh
   9. Lake Geneva
  10. Illionois Great Rivers
  11. Grand Detour
  12. Rock River
  13. Lowden State Park
  14. White Pines Forest State Park
  15. Mississippi Palisades State Park
  16. Galena
  17. Amana Colonies
  18. Kalona

Getting out to enjoy the last of the summer sunshine is even more affordable with Alamo Rent A Car’s free upgrade offer on UK rentals. For instance, customers booking an intermediate vehicle, typically a Vectra or Mondeo on www.alamo.co.uk/ukupgrade will only pay for a compact, which is the class below.

Whether it’s keeping the kids entertained this half term, a weekend away to look for signs of autumn or a chic city break for a spot of shopping for a winter wardrobe, booking a car from Alamo means more room for your money. Parents with kids at university will be glad of the extra room in an Alamo car when ferrying their stuff to and from student digs this term.

Tom Middleditch, Alamo Marketing Manager says, “The freedom and convenience of car rental makes getting away from it all a question of just getting behind the wheel and setting off.   With family finances under pressure, our free upgrade deal gives customers even better value on Alamo’s fully inclusive rates, helping them to make the most of those UK breaks.”

Alamo’s free upgrade offer is valid for bookings on Economy, Compact and Intermediate cars for rentals in the UK. Customers can simply call 0870 191 6992 or log on to www.alamo.co.uk/ukupgrade to make a reservation.

Forget April in Paris, experience the romance and artistry of North America in the Autumn with Alamo Rent A Car.  With the pound continuing to take a battering against the Euro, Alamo is urging travellers to head stateside for their Autumn break this year to experience New England in the Fall.  Alamo is offering rental of a compact city car such as the Chevrolet Cobalt for a week in Boston from under £19* a day (*based on a week rental and booked online at Alamo.co.uk and pre-paid).

Tom Middleditch, Marketing Manager for Alamo Rent A Car comments:  “This a great time cash in on the strength of the pound against the US dollar and head across to the US for a bargain Autumn break. Alamo’s great quality, affordable car rental means our customers can make the most of their trip. With GPS units for hire from many US locations, the journey will be as much fun as the destination. “

Alamo’s Top ‘Fall’ Destinations:

Coast to coast

Witness the flaming maple trees of New England and hear the crunch of gold and amber leaves under foot as the landscape turns into an inferno of colour. Potter around Maine to visit antique and craft shops, or drive to Boston for some city chic and a spot of serious shopping.

Costumes and Carnivals

Nobody does Halloween like the Americans! Hit the road to Salem’s Festival of the Dead.  Soak up the atmosphere as the streets fill with costumed revellers.

See the Falls in the Fall

See the world-famous Niagara Falls in the Fall. Stay for the fabulous light show and then experience more spectacular views and gourmet cuisine at the Top of the Falls Restaurant.

Bookings can be made on www.alamo.co.uk

Alamo Rent A Car, the international leisure rental brand has appointed Amy Dorrington as Marketing Director for Europe, Middle East and Africa.  Amy reports to Phil Eaton, Vice President International Sales & Marketing EMEA.

Bringing strong marketing credentials and a sound knowledge of the dynamics of the vehicle rental sector, Amy’s remit is to drive profitable growth via direct sales, through the development of Alamo’s international websites and supporting the growth of third party relationships from leisure car rental markets throughout EMEA, outbound to global destinations.

Amy has worked for Alamo for the past 4 years and moves into the role from the position of Online Marketing Manager. A CIM post graduate and holder of a diploma in Digital Marketing from the IDM, Amy brings valuable experience in e-commerce and online marketing to her new role.  She will head up a team of 3 marketing managers and 3 marketing executives.

Phil Eaton, Vice President International Sales & Marketing EMEA comments:
“This is a critical role for our business and Amy will play a key part in ensuring that Alamo is able to capitalise on the opportunities created by the low cost flight companies in Europe as well as the weak dollar in the US.  In the four years Amy has spent with the business she has become a great asset and I am delighted she has taken up this new position.”

When it’s time to getaway for the summer, the only way to go is with Alamo Rent A Car. Temperatures are about to soar with Alamo’s grand summer draw offering three fabulous prizes. Customers simply need to sign up to Alamo’s Special Offers email programme to be in with the chance of a weekend’s drive in a Mini Cooper convertible, courtesy of Alamo’s sister company, Guy Salmon Prestige Rental.

Alamo is also giving customers the chance to kick-start the summer with a top of the range GPS receiver as second prize, so there is no need to worry about getting lost. Third prize is £75 worth of high street vouchers, for those last minute holiday essentials.

With Alamo’s great rates and hot summer offers, everyone is a winner, whether it’s a city run-around for a weekend away or an SUV for a fly drive holiday in the US. The freedom and convenience of an Alamo car makes it the best thing to take on holiday.

Tom Middleditch, Alamo Rent A Car’s Marketing Manager says: “With thoughts turning to summer holidays, Alamo is helping customers get into the swing of it with our great competition. The chance of driving into the sunset with the roof down in a Mini Cooper convertible is sure to be a big hit with Alamo customers, making this one of our best giveaways ever.”

The draw is open until the end of July. To enter, customers simply log on to www.alamo.co.uk and provide their email address.